growth_skill

Overview

This skill helps teams design and execute growth strategies across product, marketing, and distribution channels. It bundles proven PLG patterns, viral loop mechanics, ASO guidance, content repurposing flows, and experiment templates to move acquisition, activation, and retention metrics. Use it to prioritize high-impact growth work and create repeatable experiments.

How this skill works

The skill inspects your growth hypothesis, target metric, and available channels, then maps recommended tactics (e.g., referral mechanics, freemium flows, ASO changes, content repurposing) to measurable experiments. It provides templates for experiments, A/B testing rules, ASO optimizations, and simple research methods to validate assumptions quickly. Outputs include prioritized experiments, expected sample sizes, and concrete next steps to implement and measure.

When to use it

• Designing a product-led onboarding to reach time-to-value under 15 minutes
• Building or improving a referral/viral loop to increase organic acquisition
• Optimizing app store presence (title, keywords, screenshots) to lift installs
• Planning content that converts and can be repurposed across channels
• Running A/B tests or growth experiments with clear hypotheses and sample sizes
• Conducting quick user research (5-second tests, fake door, JTBD interviews)

Best practices

• Focus each experiment on one variable and a single primary metric
• Prioritize time-to-value and activation before broad acquisition spend
• Use double-sided referral rewards tied to core product value for best lift
• Update ASO keywords and creative every 4–6 weeks based on performance
• Run tests long enough to cover full weekly cycles and reach statistical power
• Collect and amplify UGC with simple submission flows and clear triggers

Example use cases

• Create a freemium onboarding that surfaces the core "aha" in under 10 minutes and measure activation rate
• Design an incentivized referral program with double-sided rewards and estimate k-factor
• Run an ASO refresh: new title with primary keyword, updated screenshots, and a review-response plan
• Turn a long-form product demo into 10 short clips, social carousels, and newsletter highlights
• Run a fake-door test to gauge demand for a proposed premium feature before development