gtmagents/gtm-agents
Overview
This skill compiles visual inspiration, color palettes, typography references, and layout options into a cohesive mood board for creative concepts. It streamlines early concepting, stakeholder presentation, and alignment across teams or agencies. The output is production-ready and formatted for Figma/Canva or PDF delivery.
How this skill works
It sources inspiration from brand archives, industry examples, and trend boards, then proposes coordinated color palettes, typography choices, texture and motion cues. The skill assembles visuals into narrative sections (vision, audience, execution), attaches an annotation layer explaining rationale and accessibility considerations, and includes feedback hooks for stakeholder input. Templates for Figma/Canva boards and PDF decks are generated along with a feedback form and scoring rubrics.
When to use it
- Early concepting for campaigns, product launches, or rebrands
- Presenting 2–4 creative directions to stakeholders for fast decisions
- Aligning distributed teams or external agencies on look and feel
- Packaging creative direction for design handoff or production
- Adding context to pitch decks or stakeholder workshops
Best practices
- Limit each board to 3–4 cohesive directions to avoid choice overload
- Include real campaign copy snippets to show how visuals pair with messaging
- Add clear usage notes and accessibility checks for color contrast and type size
- Organize the board into narrative sections: vision, palette, typography, photography
- Provide a single recommended direction plus alternates to speed approvals
Example use cases
- Create a 4-direction mood board for a product launch with palette and type pairings
- Assemble brand refresh options to present to executives with a recommended choice
- Deliver a Figma-ready board for an agency brief including annotated usage rules
- Produce a PDF deck that documents visual strategy for marketing and social teams
- Generate a feedback form and scoring rubric for stakeholder selection sessions
FAQ
Yes. The skill produces layouts and exportable assets optimized for Figma and Canva, plus PDF-ready decks.
How many directions should I include on one board?
Keep to 3–4 cohesive directions to avoid overwhelming decision-makers while showing meaningful alternatives.
Does the skill consider accessibility?
Yes. Each palette and typography recommendation includes accessibility checks such as color contrast guidance and legible type sizes.
