product-marketing-context_skill

Overview

This skill helps you create and maintain a single product marketing context document that other marketing tasks reference. It captures positioning, audience, messaging, proofs, and goals so you don't repeat foundational details across copy, growth, or analytics work. The document is saved at .claude/product-marketing-context.md for reuse and updates.

How this skill works

First, the skill checks whether a product marketing context file exists and summarizes it if present, then asks which sections to update. If none exists, it offers an auto-draft from the codebase and marketing assets or a guided start-from-scratch conversation, collecting verbatim customer language and concise facts. After gathering inputs, it builds the structured context file, shows the draft for edits, and saves the final version for other marketing skills to use.

When to use it

• Setting up foundational messaging before launching campaigns or copy
• Avoiding repeated questions across marketing tasks and briefs
• Updating positioning, target audience, or pricing changes
• Onboarding new writers, growth engineers, or contractors
• Preparing a short, single-source document for all marketing work

Best practices

• Prefer auto-draft: scan landing pages, package files, and marketing copy to generate V1 quickly
• Collect verbatim customer phrases—exact language is more actionable than polished prose
• Confirm each section as you go; iterate on small changes rather than rewriting everything
• Be specific: ask for the #1 frustration and a concrete example
• Skip sections that don’t apply (e.g., Personas for some B2C products)

Example use cases

• Create the initial product marketing context before writing homepage copy
• Update target personas and objections after sales feedback
• Draft positioning for a new pricing tier and notify downstream marketing jobs
• Capture customer language from interviews to improve ad creative
• Standardize proof points and metrics for CRO experiments