content-strategy_skill

Overview

This skill helps plan pragmatic content strategies that drive organic traffic, build authority, and generate leads. It recommends content pillars, prioritized topic ideas, and formats that balance searchable and shareable goals. Use it to turn customer insights and keyword data into an actionable roadmap.

How this skill works

I gather business context, customer research, current content state, and competitor gaps to identify where you should focus. Then I map topics to buyer stages, classify each idea as searchable or shareable, and score ideas by customer impact, content-market fit, search potential, and resource cost. The output includes 3–5 pillars, subtopic clusters, prioritized content pieces, and a simple topic-cluster map.

When to use it

• You need a 3–6 month content roadmap tied to business goals
• You ask "what should I write about" or "content ideas"
• You want to prioritize topics based on search and customer demand
• You need pillar and cluster recommendations to structure a blog
• You have call transcripts, keyword exports, or survey data to turn into ideas

Best practices

• Start with product and customer context before ideation
• Prioritize searchable content first, then build shareable signal
• Map each topic to a buyer stage and explicit intent
• Build a hub page first for major pillars, then create interlinked spokes
• Score ideas by impact, fit, search potential, and resources

Example use cases

• Create a 90-day blog plan for a B2B SaaS product focused on onboarding
• Turn customer call transcripts into 10 prioritized article ideas
• Design pillar pages and spoke topics for an industry guide
• Identify quick-win keywords and content formats from an Ahrefs export
• Develop shareable thought-leadership pieces to boost brand awareness