rank-local_skill

Overview

This skill builds a practical local SEO strategy focused on Google Business Profile, NAP (Name, Address, Phone) consistency, citation strategy, review velocity, local content, and schema markup. It gives audits, prioritized fixes, and a repeatable plan to improve visibility in Google Maps, local pack results, and "[service] near me" searches. Use it to create measurable local ranking improvements and higher conversion from local searchers.

How this skill works

The skill inspects Google Business Profile completeness, categories, photos, posts, and review activity, then compares NAP across the website and major directories. It audits citation coverage and quality, identifies inconsistencies, and produces a prioritized citation and review action plan. Finally, it recommends local content topics and precise LocalBusiness schema to improve relevance and prominence.

When to use it

• Launching or fixing a Google Business Profile for a single or multi-location business
• Improving ranking for Google Maps, local pack, or "[service] near me" searches
• Standardizing NAP after a move, rebrand, or phone number change
• Recovering from negative reviews or low review velocity
• Building citation coverage for a new location or niche

Best practices

• Keep business name exact and avoid keyword stuffing; use most specific primary category
• Ensure identical NAP in website footer, schema, GBP, social profiles, and key directories
• Prioritize quality citations (authoritative and local) over sheer quantity
• Maintain consistent, steady review velocity and respond to reviews within 24 hours
• Publish local, non-duplicated location pages and add LocalBusiness JSON-LD with specific type

Example use cases

• Audit and optimize a single-location clinic to appear in the local pack for "dentist near me"
• Create a citation cleanup and building plan for a home services business expanding to three cities
• Design a review-generation workflow for a restaurant to increase monthly review velocity
• Map schema and location page changes for a multi-location retailer to reduce keyword cannibalization