find-keywords_skill

Overview

This skill builds a prioritized keyword universe for a website, topic, or campaign using intent mapping, difficulty-adjusted opportunity scoring, and cluster seeding. It turns a seed topic and site context into a ranked list of head, body, and long-tail keywords with clear intent labels and priority recommendations. The output highlights high-opportunity keywords, cluster seeds, and immediate actions to avoid cannibalization and exploit low-hanging fruit.

How this skill works

Provide the domain, primary conversion goal, seed topic, existing ranking context, and any constraints. The skill screens for keyword cannibalization, collects search volume and difficulty, classifies intent, computes an opportunity score that adjusts volume by difficulty and intent, and groups keywords into pillar-and-support clusters. It returns a summary, a tiered priority matrix, cluster seeds, and the top 5 high-opportunity keywords with tactical next steps.

When to use it

• Starting SEO strategy for a new site or campaign
• Expanding organic traffic around a specific product, service, or topic
• Prioritizing which keywords to target given limited content or budget
• Diagnosing opportunities from existing ranking data (positions 11–20, high impressions/low clicks)
• Planning pillar pages and supporting content clusters

Best practices

• Run a cannibalization screen first — update existing pages instead of creating duplicates
• Classify every keyword by primary intent and never target multiple intents on one page
• Use Opportunity Score = (Volume × (1 − Difficulty/100)) × Intent Multiplier to rank targets
• Seed clusters with one pillar (head term) and 3–8 supporting pages including long-tail queries
• Prioritize quick wins: long-tail, transactional, or mid-difficulty commercial-investigation keywords when resources are limited

Example use cases

• Build a 90-day content plan for a SaaS product by prioritizing body and long-tail terms
• Audit an existing site to find keywords in positions 11–20 for fast improvements
• Create a local service keyword list with transactional and local-pack intent for a law or trades firm
• Seed pillar pages and supporting blog posts for a new category launch
• Choose which keywords to pursue vs. update based on Google Search Console impressions and existing pages