audit_skill

Overview

This skill runs a comprehensive SEO audit across technical foundations, on-page optimization, content quality, backlink profile, and competitive positioning. It produces an executive summary, layer-by-layer scores, prioritized fixes, and a 90-day action plan to improve search performance. Use it when you need a full diagnostic of a site's search health or guidance to recover from a rankings drop.

How this skill works

I inspect crawlability and indexability (robots.txt, sitemap, noindex, canonicals), performance and rendering (Core Web Vitals, mobile, JS rendering), on-page signals (titles, headings, URLs, internal links, images, schema), content quality and E-E-A-T, and backlink authority and trends. I apply a weighted scoring model across five layers, check veto conditions that cap scores for fatal issues, and output prioritized technical fixes, on-page wins, content improvements, and link/competitive strategies.

When to use it

• You want a full-site SEO health check before a launch or redesign
• Traffic or rankings dropped and you need diagnostic steps
• You need a prioritized list of technical and content fixes
• Preparing for a major campaign and want competitive gaps
• You want a 90-day roadmap to improve organic performance

Best practices

• Run the audit with Search Console and Analytics access for accurate index and traffic signals
• Check veto conditions first (robots, large noindex sets, manual actions) before deeper scoring
• Prioritize fixes that unblock crawl/index first, then UX and content improvements
• Score pages with the on-page rubric and focus on high-impact, high-traffic pages
• Use internal linking and hub-and-spoke structuring to transfer authority to priority pages

Example use cases

• Pre-launch audit to ensure the site is crawlable, indexed, and optimized
• Post-drop analysis to find technical causes (indexing, redirects, manual actions) and content issues
• Content audit to identify thin pages, cannibalization, and topic gaps vs competitors
• Backlink review to find toxic links, recovery opportunities, and high-value linking targets
• Quarterly health check to track Core Web Vitals, index coverage, and authority trends