seo-audit_skill

Overview

This skill audits, diagnoses, and prioritizes fixes for SEO problems across technical, on-page, and content areas. It produces an executive summary, evidence-based findings, and a prioritized action plan tailored to business goals. Use it to quickly surface blocking issues, high-impact improvements, and quick wins for organic performance.

How this skill works

The skill inspects site crawlability, indexation, page speed, mobile friendliness, structured data, metadata, content quality, and internal linking using a standard audit framework. For each finding it provides Issue / Impact / Evidence / Fix / Priority so recommendations are actionable and accountable. It asks targeted questions about scope, priority pages/keywords, analytics/Search Console access, and recent changes before producing the full report.

When to use it

• You suspect a drop in organic traffic or ranking and need a diagnostic
• Performing a pre- or post-migration SEO health check
• Launching a new site or product and requiring a technical pre-launch checklist
• Reviewing on-page SEO, meta tags, or structured data gaps
• Validating content and topical coverage before a content strategy

Best practices

• Start with business context: goals, target keywords, and priority pages
• Provide Search Console and analytics access for accurate evidence
• Scope the audit (full site vs specific sections) to keep recommendations focused
• Prioritize fixes by impact × effort and separate quick wins from long-term changes
• Document changes and re-audit after major updates or migrations

Example use cases

• A SaaS company notices a 30% traffic drop after a redesign and needs immediate diagnostics
• An e-commerce site wants a prioritized list of technical fixes blocking indexation
• A content team needs an on-page audit to fix thin pages and improve intent alignment
• A marketing lead requests a stakeholder-ready executive summary with top 3 priorities
• Product launch checklist to validate canonicalization, robots, speed, and structured data