marketing-strategy-pmm_skill

This skill helps craft product marketing strategy and PMM deliverables, including ICPs, positioning, competitive intel, and launch plans for GTM success.

Python

4.6k

GitHub Stars

1

Bundled Files

2 months ago

Catalog Refreshed

3 months ago

First Indexed

Readme & install

Copy the install command, review bundled files from the catalogue, and read any extended description pulled from the listing source.

Installation

Preview and clipboard use veilstrat where the catalogue uses aiagentskills.

npx veilstrat add skill alirezarezvani/claude-skills --skill marketing-strategy-pmm

SKILL.md12.1 KB

Overview

This skill is a product marketing (PMM) toolkit for positioning, go-to-market (GTM) strategy, competitive intelligence, and product launches. It produces practical deliverables—positioning statements, ICP definitions, battlecards, launch playbooks, and sales enablement assets—to accelerate product adoption and revenue. Use it to align product, sales, and marketing around clear market stories and measurable launch goals.

How this skill works

I inspect your customer data, competitive landscape, product attributes, and business goals to produce repeatable PMM artifacts. Outputs follow proven templates (April Dunford positioning, ICP workflows, battlecards, tiered launch plans) and include validation steps and metrics. Each deliverable includes clear actions: who to engage, evidence to collect, and how to measure success.

When to use it

You need a differentiated positioning statement or messaging hierarchy
Preparing a major product launch or integration release
Defining an ICP and scoring prospects for prioritization
Building competitive battlecards and win/loss analysis
Planning international market entry or localized GTM
Creating sales enablement: decks, demos, ROI calculators

Best practices

Base ICPs on top 20% customers by LTV and validate with churn and sales velocity
Use the April Dunford flow: alternatives → attributes → value → best-fit customers → category
Keep battlecards concise: strengths, weaknesses, when we win/lose, and a short talk track
Run 10+ customer interviews to validate positioning and aim for unprompted descriptions
Tier launches (1/2/3) with clear prep windows, budgets, and launch-day checklists
Embed a monthly PMM rhythm: update battlecards, create assets, support launches, report

Example use cases

Create a positioning statement and messaging hierarchy for a new AI automation feature
Produce an ICP profile and scoring rubric to prioritize outbound campaigns
Build competitive battlecards and a win/loss dashboard for the sales team
Design a Tier 1 launch playbook with timelines, assets, and 30-day optimization plan
Plan localized GTM for UK and DACH with localization checklist and staffing plan

FAQ

Each deliverable includes validation criteria (customer interview targets, LTV/churn checks, sales adoption rates) and confidence tagging so teams can test assumptions quickly.

What templates are provided?

Positioning statement templates, ICP and persona worksheets, battlecard format, launch runbooks, demo scripts, and sales enablement deck structures.

Can this support international expansion?

Yes—market prioritization, localization checklist, staffing and budget guidance, and early-customer validation targets are included for prioritized markets.