affilino/ecommerce-seo-audit-skill

Overview

This skill delivers a focused ecommerce SEO audit for product pages, collection/category pages, technical SEO, log file analysis, and competitor research. I identify critical issues, prioritize fixes, and provide actionable recommendations you can implement or hand to a developer. The output is practical: flagged problems, risk level, and concrete next steps.

How this skill works

Tell me the audit type, website URL, and any specific product/collection URLs or keywords you want examined. I fetch sample pages, check robots.txt and sitemaps, validate schema and canonical signals, and analyze provided crawl or log exports when available. For competitor audits I compare the top ranking pages for a keyword and highlight gaps and quick wins. Where site-wide data is needed, I explain what crawl or analytics exports to provide for deeper analysis.

When to use it

• You want a targeted product page optimization review
• You need category/collection pages checked for thin content or cannibalization
• You want crawl budget and Googlebot behavior analysed from server logs
• You need a technical health check (robots, sitemaps, canonicals, schema)
• You want competitor ranking analysis for a specific keyword

Best practices

• Provide crawl exports (Screaming Frog/Sitebulb) for full internal-link and link-depth audits
• Supply server logs for accurate Googlebot and crawl budget analysis
• Give 5–10 representative product URLs and 3–5 collection URLs for page-level audits
• Prioritize fixes by revenue impact and severity (critical tech issues first)
• Use hub-and-spoke internal linking: collection -> top products -> relevant blog guides

Example use cases

• Quick Technical Audit: verify robots.txt, sitemap, canonical tags, and product schema for a site before a migration
• Product Page Audit: find duplicate descriptions, missing schema, title/H1 issues across 10 product pages
• Collection Page Audit: detect thin category content, faceted navigation duplicates, and provide content templates
• Log File Analysis: identify Googlebot crawl patterns and wasted crawl budget over a date range
• Competitor Analysis: compare top 5 pages for a target keyword and produce a gap/priority checklist