launch-materials_skill

Overview

This skill generates coordinated go-to-market launch materials: a subscriber email, a CEO blog post, and a CEO tweet thread, all in one pass. It uses curated voice profiles and subject-line rules to match 2389's authentic tone and Harper's personal CEO voice. Use it to produce ready-to-post copy that’s consistent across channels and tailored to small-audience announcements.

How this skill works

You provide brief product context (name, one-line description, audience, CTA URL, 3–5 key features, availability). The skill then outputs a Buttondown-style email subject and body, a long-form harper.blog CEO post, and a multi-tweet thread in @harper’s voice. It produces all three artifacts together without pausing for confirmation, and follows formatting and tone rules for each channel.

When to use it

• Launching a new product, feature, or research prototype
• Announcing to a ~300-person Buttondown subscriber list
• Preparing a CEO-written blog post for harper.blog
• Crafting an authentic tweet thread from @harper
• When you need consistent cross-channel messaging quickly

Best practices

• Provide required context succinctly: name, one-line what-it-does, audience, URL, 3–5 features, availability
• Optionally add signer name, metrics, and assets for stronger social proof
• Follow the suggested email subject rules: all lowercase, 5–6 words, conversational
• Sequence release: email → blog → tweets and review all outputs before publishing
• Keep edits minimal post-generation; the skill aims to deliver publish-ready drafts

Example use cases

• Announce an invite-only beta to subscribers with a clear CTA and waitlist link
• Publish a long-form founder post explaining origin story, usage, and caveats
• Create an entertaining Twitter thread that drives traffic to the blog and product
• Rapidly produce cohesive materials for an internal review or partner preview
• Prepare copy for launches where the CEO voice should feel casual and technically credible