Stobo

Stobo MCP Server delivers an AI-powered SEO and AI-enhanced content optimization workflow you can run locally or integrate into your editor workflow. It audits websites and posts, generates essential optimization files, and lets you apply brand voice and content improvements from popular editors like Claude Desktop, Cursor, or VS Code.

How to use

You will use an MCP client to connect to the Stobo MCP Server and run its tools on-demand. The server supports both full website audits and targeted article audits, with options to generate fixes (llms.txt, robots.txt, sitemap.xml) and analyze your brand voice for consistent tone. Use it to continuously improve SEO, AI visibility, and content freshness across your site.

How to install

Prerequisites: ensure you have Python installed and access to run commands from your terminal.

Install the MCP server package using Python’s package manager.

pip install stobo-mcp

If you prefer not to install, you can run the server directly with the runtime launcher.

uvx stobo-mcp

Configuration and running the server

You can configure the server in your editor environments to provide your API key and optional base URL. The following example shows how to set up the command and environment for Claude Desktop and editor integrations.

{
  "mcpServers": {
    "stobo": {
      "command": "stobo-mcp",
      "env": {
        "STOBO_API_KEY": "your-api-key"
      }
    }
  }
}

Security and keys

Keep your API keys secure. Only use API keys from trusted sources and store them in your editor’s MCP configuration or environment securely. The FREE tier supports basic tools without a key, while paid features require the API key.

Usage notes and behavior

Default behavior uses the audit_site tool for general domain and homepage audit requests. Use audit_article when you provide a specific blog post URL. The server can also generate llms.txt, robots.txt, and sitemap.xml, and can extract or apply brand voice to ensure consistent tone across your articles.

Troubleshooting

If you encounter connectivity or permission issues, verify that your STOBO_API_KEY (if required) is correctly set in your MCP client configuration and that you can reach the API base URL. Ensure the runtime command is accessible in your environment and that your editor is configured to locate the stobo-mcp server.

Available tools

audit_site

Analyze a website's SEO and AI visibility with 30 SEO checks and 7 AEO checks to identify strengths and gaps.

audit_article

Analyze a single blog post or article with 7 SEO checks and 14 AEO checks to assess on-page optimization and AI readability.

audit_freshness

Check for missing date markup across blog posts by inspecting the sitemap.

generate_robots_txt

Create a robots.txt tailored to welcome AI crawlers and suggest preferred indexing rules.

generate_sitemap

Generate a sitemap.xml by crawling your website to improve discovery and indexing.

generate_freshness_code

Create date markup for a page to improve freshness signaling to search engines.

check_connection

Diagnostic tool to verify API connectivity.

generate_llms_txt

Create an llms.txt file to help AI assistants understand your site structure and pages.

extract_tone

Analyze your brand’s writing style from blog posts to build a voice profile.

rewrite_article

Rewrite an article to improve SEO and AI visibility while preserving meaning.

get_credits

Check your remaining credits and usage details.