IMPACT Framework

Provides B2B positioning and messaging tools based on the IMPACT Framework for systematic messaging and market positioning.

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0

GitHub Stars

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Language

4 months ago

First Indexed

2 months ago

Catalog Refreshed

Documentation & install

Readme and setup notes from the catalogue, plus a client-ready config you can copy for your MCP host.

Installation

Add the following to your MCP client configuration file.

Configuration

View docs

{
  "mcpServers": {
    "shashwatgtm-impact-mcp-server": {
      "command": "npx",
      "args": [
        "@shashwatgtmalpha/impact-mcp-server"
      ]
    }
  }
}

You are deploying an MCP server that provides B2B positioning and messaging tools aligned with the IMPACT Framework. This server helps you identify champions, map the competitive landscape, pinpoint your unique value, anchor your messaging in the right market, craft compelling statements, and translate them into executable campaigns across channels.

How to use

You interact with this server through an MCP client to execute a sequence of capabilities that map to the IMPACT Framework phases. Start by obtaining an overview of the framework, then progressively analyze your market, identify buyers and champions, and finally craft and deploy a unified message across channels.

How to install

Prerequisites: ensure Node.js is installed on your machine. You will need npm and optionally npx for running the MCP server commands.

npm install -g @shashwatgtmalpha/impact-mcp-server
npx @shashwatgtmalpha/impact-mcp-server --help

# Or run directly without global install
npx @shashwatgtmalpha/impact-mcp-server

Configuration and usage notes

Configure how your MCP client connects to the server. The project provides a local runtime command that you can use within your client configuration.

// Claude Desktop / Claude Code configuration example
{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

Available tools

impact_get_framework

Retrieve the IMPACT Framework documentation overview and reference materials.

impact_identify_champions

Analyze the ideal customers and internal champions to target.

impact_map_alternatives

Map the competitive landscape and status quo against your offering.

impact_pinpoint_value

Discover and articulate your unique differentiators and value.

impact_anchor_market

Choose the most effective market context to position your value.

impact_craft_message

Create positioning statements and core messaging that resonate with the target audience.

impact_translate_execution

Plan and outline how to deploy messaging across channels and formats.

impact_full_audit

Perform a complete positioning audit to validate and refine messaging.