CRAFT Content

You can run the CRAFT Content MCP Server to generate diverse content assets on demand. It exposes ready-to-execute content tools for marketers and growth teams, enabling you to produce case studies, newsletters, webinar scripts, repurposed content across formats, thought leadership series, testimonials, and sales enablement content with streamlined execution.

How to use

To use this MCP server, run it through your MCP client and select the craft-content server. You can trigger its tools to generate complete assets, export social snippets, create slide-by-slide webinar scripts, convert one piece of content into multiple formats, or assemble thought leadership series. Each tool is designed to deliver ready-to-use outputs that you can customize further for your campaigns.

How to install

Prerequisites: ensure you have Node.js installed on your system. You will also need a compatible MCP client to connect to the server.

# Option 1: Claude Desktop configuration (uses MCP via JSON config)
# Add the MCP server to your Claude Desktop config file

{
  "mcpServers": {
    "craft-content": {
      "command": "npx",
      "args": ["-y", "@shashwatah/craft-content-mcp"]
    }
  }
}

# Option 2: Manual installation (local server)
npm install -g @shashwatah/craft-content-mcp
craft-content-mcp

Additional configuration notes

The MCP server integrates the following tools directly: case_study_generator, newsletter_builder, webinar_script, content_repurposer, thought_leadership_series, testimonial_capture, sales_enablement_content, craft_content_improver. You can invoke these tools through your MCP client to generate full outputs such as case studies, newsletters with subject lines, multi-format repurposed content, and sales-ready pitches.

Tools and usage notes

This server includes eight content tools designed to streamline your content creation process. Use them to automate generation, formatting, and repurposing tasks for consistent outputs.

Troubleshooting and tips

If you encounter issues starting the server, verify Node.js is installed and that the MCP client can reach the server. Check that you are using the correct config snippet for your environment (Claude Desktop vs. manual installation). Restart the MCP client after configuring or updating the server settings.

Available tools

case_study_generator

Create customer stories including a full case study, a one-pager, and social snippets.

newsletter_builder

Write newsletters with complete issues, multiple subject lines, and sectioned content.

webinar_script

Script webinars with slide-by-slide content, Q&A prep, and engagement prompts.

content_repurposer

Multiply content by converting one piece into 10+ formats across platforms.

thought_leadership_series

Build authority with multi-post series, including hooks.

testimonial_capture

Collect social proof with request emails, interview guides, and formatted outputs.

sales_enablement_content

Arm the sales team with pitches of various lengths and objection handlers.

craft_content_improver

Improve any content with a CRAFT score, improved version, and A/B test ideas.