Noumena (物自体科技) Raises Series A Led by Hello Tech Energy (Jackery)

Noumena (物自体科技), a Shanghai-based AI-native growth-intelligence company, has raised a Series A round led by Hello Tech Energy (Jackery). Hello Tech Energy (Jackery) is the sole investor listed in the round.

What Noumena Does

Founded in 2023 by Pei Misi (裴沵思), previously a global VP at SAP and president of 4Paradigm, Noumena helps enterprises turn marketing growth from experience-driven judgement into measurable, continuously improving AI systems.

The company's approach is anchored by its BOOT transformation methodology — Break, Orchestrate, Operate, Transfer — alongside marketing vertical models. Its product lineup includes GrowClaw and GrowX.

Where the Technology Is Deployed

Noumena's approach has been deployed across a range of sectors in China and overseas, including:

Consumer electronics
Beauty and personal care
Medical aesthetics and health
Fashion
Restaurant chains
Automotive
Education
Insurance

Its client base spans both listed companies with billions of RMB in revenue and fast-growing emerging brands.

The Thesis Behind the Company

Marketing growth has traditionally relied on experienced operators making judgement calls. Noumena's premise is that this process can be converted into AI systems that are measurable and that improve continuously — a shift from intuition to infrastructure.

The BOOT methodology provides a structured transformation path for enterprises adopting this model, while the company's marketing vertical models and products such as GrowClaw and GrowX form the applied layer.

Leadership

Founder Pei Misi brings enterprise software and AI credentials to the company, having previously served as a global VP at SAP and as president of 4Paradigm. That background aligns with Noumena's enterprise-facing, AI-native positioning.

Funding Details

Company: Noumena (物自体科技)
Headquarters: Shanghai
Founded: 2023
Round: Series A
Date: September 3, 2026
Lead investor: Hello Tech Energy (Jackery)
Investors: Hello Tech Energy (Jackery)

What to Watch

With Series A funding in place and a strategic lead investor, Noumena is positioned to extend its growth-intelligence systems across its existing verticals and into new enterprise accounts. Key areas to monitor include adoption of the BOOT methodology among larger listed clients, the evolution of GrowClaw and GrowX, and the company's expansion beyond its current China and overseas footprint.

The involvement of Hello Tech Energy (Jackery) as lead investor is notable given the company's consumer electronics and energy product background, one of the verticals Noumena already serves.