Kitts, a recommerce marketplace for football jerseys, backed by Kicker Ventures

Kitts Backed by Kicker Ventures

Kitts, a recommerce marketplace for football and sports jerseys, has received backing from Kicker Ventures. The funding was announced on September 10, 2026. The round type is undisclosed, and no funding amount was disclosed.

What Kitts Does

Kitts operates a recommerce marketplace where fans can discover, buy, sell and share football and sports jerseys. Authenticity is the core promise of the platform.

The company launched in beta with exclusive verified sellers of retro football shirts, an approach designed to counter a reseller market plagued by counterfeits. Kitts is now opening the platform to all football fans in Germany.

Company Background

• Founded: 2025
• Headquarters: Morbach
• Founders: Christoph Kramer, Alexander Herlach and sports-marketing agency Five Aside (Marvin Docke)
• Stage: Undisclosed

Christoph Kramer is a 2014 FIFA World Cup winner, bringing a high-profile football background to the venture.

Round Details

• Round type: Undisclosed
• Investors: Kicker Ventures
• Announced: September 10, 2026

No funding amount, lead investor or additional investors were disclosed.

Why It Matters

The secondary market for football shirts has long struggled with counterfeits, which creates trust issues for buyers and sellers alike. Kitts addresses this by centering its marketplace on authenticity, starting with verified sellers of retro shirts before expanding to a broader fan audience in Germany.

The involvement of a World Cup-winning footballer as a co-founder, alongside a sports-marketing agency, gives Kitts both visibility and industry connections in the football community. Kicker Ventures' backing adds further validation as the platform moves beyond its beta phase.

What to Watch

With the platform now opening to all football fans in Germany, Kitts will be tested on whether its authenticity-first model can scale beyond a curated set of verified sellers. Key questions include how it maintains verification standards as supply grows, how it builds liquidity on both the buy and sell sides, and whether the German market serves as a springboard for broader expansion.

For observers of recommerce and sports commerce, Kitts is a company to watch as it transitions from beta to a full marketplace.