Euka raises $5M seed led by Susa Ventures for creator-commerce platform

Euka Closes $5 Million Seed Round

Euka, a creator-commerce platform serving consumer brands, has raised $5 million in seed funding. The round was led by Susa Ventures, with Creator Ventures also participating. The funding was announced on September 17, 2026.

What Euka Does

Euka helps consumer brands find, hire, and manage creators who sell products on their behalf. The platform addresses a workflow that has become central to modern brand marketing: sourcing the right creators, negotiating terms, and managing ongoing content and sales relationships at scale.

Euka began as a live marketplace for TikTok Shop creator campaigns. According to the company, that marketplace has driven billions of dollars in tracked brand sales. From that starting point, Euka has expanded to Instagram and Shopify, adding in-app tools for pitching, pricing, and content coaching.

The expansion across TikTok Shop, Instagram, and Shopify positions Euka as a multi-channel layer for creator-driven commerce rather than a single-platform tool.

Product Scope

Euka's platform covers several stages of the creator-commerce workflow:

• Discovery and matching — connecting brands with creators who can sell their products
• Pitching — in-app tools for outreach and campaign proposals
• Pricing — support for structuring creator deals
• Content coaching — guidance to help creators produce effective selling content
• Campaign management — running creator campaigns across TikTok Shop, Instagram, and Shopify

The combination of marketplace and workflow software is notable. Euka does not only surface creators; it provides the operational tooling brands need to run programs once creators are engaged.

Founding Team

Euka's founding team previously worked at ByteDance and DoorDash. The ByteDance background is particularly relevant given Euka's origins in TikTok Shop creator campaigns, while DoorDash experience speaks to operating marketplace and logistics-style platforms at scale.

Why This Round Matters

A $5 million seed round led by Susa Ventures gives Euka capital to build on its existing marketplace traction and continue expanding its channel coverage. The presence of Creator Ventures among the investors aligns with the company's core focus on the creator economy.

Euka's claim of billions of dollars in tracked brand sales through its TikTok Shop marketplace indicates meaningful transaction volume flowing through the platform, which is a strong signal at the seed stage. The expansion to Instagram and Shopify broadens the addressable market beyond a single commerce ecosystem.

Acquisition Angle

Euka operates in the creator-commerce infrastructure layer, a category attracting attention from several types of strategic buyers:

• E-commerce platforms seeking native creator-sourcing and campaign-management capabilities
• Social commerce companies looking to deepen brand-side tooling
• Marketing and advertising technology providers expanding into creator-driven performance channels
• Marketplace operators interested in creator monetization workflows

For acquirers, Euka's value lies in its combination of a live creator marketplace, tracked sales volume, and workflow software spanning pitching, pricing, and content coaching. The multi-channel footprint across TikTok Shop, Instagram, and Shopify reduces dependence on any single platform and makes the asset relevant to a broader set of buyers.

The founding team's experience at ByteDance and DoorDash adds operational credibility, particularly for buyers evaluating execution capability in marketplace and creator-economy businesses.

Summary

• Company: Euka
• Round: Seed
• Amount: $5 million
• Lead investor: Susa Ventures
• Other investors: Creator Ventures
• Announced: September 17, 2026
• Focus: Creator-commerce platform for finding, hiring, and managing creators who sell on brands' behalf
• Channels: TikTok Shop, Instagram, Shopify
• Founding team background: ByteDance, DoorDash