Catch Raises $5M Seed Led by Entree Capital for AI Executive Assistant

Catch Raises $5M Seed Led by Entree Capital

Catch, a Tel Aviv-based startup building an AI executive assistant, has raised $5 million in seed funding led by Entree Capital. The round was announced on September 2, 2026, alongside the company's launch from stealth.

What Catch Does

Catch builds an AI executive assistant that takes over day-to-day administration for business leaders. Its scope covers:

• Scheduling
• Inbox and email management
• Travel coordination
• Reminders
• Follow-ups
• Outbound phone calls

The assistant operates through the channels executives already use, including email, Slack, WhatsApp and phone.

How It Works

Rather than requiring users to build workflows, Catch observes how each executive works, learns their preferences and acts independently. The human is involved only for decisions that genuinely need judgment, such as approving a booking.

That approach contrasts with workflow-builder tools that put the burden of configuration on the user. Catch's model is observational: it learns from the executive's existing behavior and then acts on their behalf within the communication channels they already use.

Founding Team

Catch was founded by:

• Nir Sabato, CEO, previously an investor at Entree Capital
• Yoav Ramon, CTO, previously CTO of Nym

The founding pair combines investing experience with prior technical leadership at a venture-backed company.

Traction at Launch

At its September 2026 launch from stealth, the company said it had already:

• Scheduled 12,000+ meetings
• Delegated 20,000+ tasks
• Handled 200,000+ emails

Those figures indicate the product was operating at meaningful volume before the public launch and the seed announcement.

The Round

Detail	Value
Round type	Seed
Amount	$5,000,000
Currency	USD
Date	September 2, 2026
Lead investor	Entree Capital
Investors	Factorial Capital, Entree Capital, Seedcamp, Pitango

Entree Capital led the round, with Factorial Capital, Seedcamp and Pitango also participating.

Why This Matters

The executive assistant category is being reshaped by AI agents that can act across communication channels rather than waiting for explicit instructions. Catch's positioning is notable for two reasons.

First, it targets the executive's existing channels — email, Slack, WhatsApp and phone — instead of asking leaders to adopt a new interface. That lowers adoption friction for a user group that is typically time-constrained.

Second, it emphasizes independent action with human involvement reserved for judgment calls. The stated design goal is to involve the human only for decisions that genuinely need judgment, such as approving a booking, rather than for routine execution.

What the Funding Signals

A $5 million seed led by Entree Capital, with participation from Factorial Capital, Seedcamp and Pitango, gives Catch capital to scale an AI executive assistant that had already logged substantial activity — 12,000+ meetings scheduled, 20,000+ tasks delegated and 200,000+ emails handled — by the time it emerged from stealth.

For acquirers and investors tracking AI agents applied to knowledge work, Catch sits at the intersection of executive productivity, multi-channel messaging and autonomous task execution.

Summary

• Company: Catch
• Headquarters: Tel Aviv
• Founders: Nir Sabato (CEO), Yoav Ramon (CTO)
• What it does: AI executive assistant handling scheduling, inbox and email management, travel coordination, reminders, follow-ups and outbound phone calls via email, Slack, WhatsApp and phone
• Round: Seed
• Amount: $5 million
• Lead investor: Entree Capital
• Other investors: Factorial Capital, Seedcamp, Pitango
• Announced: September 2, 2026
• Reported traction at launch: 12,000+ meetings scheduled, 20,000+ tasks delegated, 200,000+ emails handled