Carly Raises Series C+ from Pinnacle Capital to Expand Saudi Automotive Commerce

Carly Secures Series C+ Funding from Pinnacle Capital

Carly, a Saudi automotive-commerce platform headquartered in Riyadh, has raised a Series C+ round from Pinnacle Capital. The funding date is September 8, 2026. The round type is Series C+. The amount was not disclosed.

What Carly Does

Carly lets consumers buy and sell new and used cars online through its website and mobile apps. Founded in 2021, the marketplace pairs inspected vehicle listings with financing and installment options and facilitates vehicle transactions end to end on its platform.

The company positions itself as a data-driven alternative to informal used-car trading in the Kingdom. By combining inspection, financing, and transaction facilitation in one place, Carly aims to make vehicle commerce more transparent and structured than traditional peer-to-peer sales.

Business Model

Carly operates a marketplace model. Listings are inspected before they appear on the platform, and buyers can access financing and installment options directly through the service. The platform handles the transaction process end to end, which means it supports users from discovery through purchase rather than simply connecting buyers and sellers.

Investor

Pinnacle Capital, a Riyadh-based growth investor, is listed as an investor in this round. Pinnacle Capital is also noted as an existing backer of Carly. No lead investor was specified.

Why It Matters for Acquirers

Saudi Arabia's used-car market has historically relied on informal trading, which can create uncertainty around vehicle condition, pricing, and ownership transfer. Carly's inspected listings and integrated financing options address several of those friction points. The end-to-end transaction model also captures more of the value chain than a pure classifieds approach.

The company's data-driven positioning suggests it collects and uses transaction and listing data to improve pricing, inspection, or matching. For acquirers interested in automotive commerce, fintech-enabled marketplaces, or Saudi consumer platforms, Carly offers a combination of marketplace liquidity and embedded financing.

What to Watch

• Whether Carly can scale its inspected-listing supply as demand grows.
• How its financing and installment options perform across different customer segments.
• Whether the end-to-end transaction model improves conversion compared with informal trading.
• How Pinnacle Capital's continued backing supports expansion in the Kingdom.

Summary

Carly has raised a Series C+ round from Pinnacle Capital. The Riyadh-based automotive-commerce platform, founded in 2021, lets consumers buy and sell new and used cars online with inspected listings, financing, and installment options. The round was announced on September 8, 2026, with the amount undisclosed.