Nous Raises $17M Series A Led by Heartcore Capital to Scale Household AI Agent

Nous Closes $17M Series A

Nous, a London-based consumer AI company, has raised a $17 million Series A round led by Heartcore Capital. The funding date is recorded as October 26, 2026.

What Nous Does

Nous operates an AI agent that takes over household bills and admin for UK homes. The agent handles tasks including:

• Moving users to cheaper energy, broadband, mobile, and car-insurance deals.
• Cancelling unwanted subscriptions.
• Filling in forms.
• Flagging contract renewal traps.
• Managing family calendars.
• Booking tradespeople.

The company pairs large language models with fixed rules for sensitive money decisions. Nous is registered with the UK Financial Conduct Authority, which allows it to act on regulated products such as insurance.

Traction

According to the company, nearly 250,000 UK households use the agent. Nous says the agent manages over GBP 685 million of household spending a year and saves a typical home GBP 734 on its bills.

Founding and Background

Nous was founded in 2021 by Greg Marsh, a co-founder of onefinestay. The company is headquartered in London and operates the domain nous.co.

Round Details

• Company: Nous
• Stage: Series A
• Round type: Series A
• Amount: $17,000,000
• Currency: USD
• Funding date: October 26, 2026
• Lead investor: Heartcore Capital

Investor List

The round included participation from:

• Heartcore Capital (lead)
• Joyance Partners
• Mosaic Ventures
• Chalfen Ventures
• Bain Future Back Ventures
• Husayn Kassai
• Tom Blomfield
• Brent Hoberman
• Marc Warner
• Doug Monro
• Richard Moross
• Andrew Brookes
• Angie Ma
• James Meekings
• Eamon Jubbawy
• Will Dean
• Daniel Hegarty

Why the Raise Matters

A Series A of this size gives Nous capital to build on its existing base of nearly 250,000 UK households. The company's model combines consumer-facing convenience — consolidating bills, subscriptions, and admin into a single agent — with the regulatory footing needed to act on regulated financial products like insurance.

The mix of LLM-driven interaction and fixed rules for sensitive money decisions is central to how Nous positions its agent for household financial and administrative tasks.

Summary

Nous has raised a $17 million Series A led by Heartcore Capital, with a broad group of investors and angels participating. The London-based company's AI agent manages household bills and admin for UK homes, and the company reports nearly 250,000 households using the service, over GBP 685 million in managed household spending annually, and typical savings of GBP 734 per home.