Primo Raises €6.9M Seed Led by Headline for AI-Driven IT Management Platform

Primo Closes €6.9M Seed Round

Primo, a Paris-based IT management platform, has raised €6.9 million in seed funding. The round was led by Headline and closed on September 22, 2026.

Additional investors in the round include Arthur Waller (Pennylane), Romain Niccoli, and Global Founders Capital.

What Primo Does

Primo unifies several core IT functions into a single system:

• Device management
• SaaS applications
• Identity
• IT support

On top of that unified data layer, Primo runs autonomous AI agents that execute IT processes end to end. The company describes the scope as spanning from onboarding new hires to offboarding departing employees. Customers retain control over which actions the agents run automatically, a design choice aimed at giving IT teams oversight alongside automation.

Company Background and Traction

Primo was founded in 2022. The company reports serving more than 400 customers across 10 countries. Named customers include ASL Airlines and Attio.

Why This Round Matters

IT management has historically been fragmented across separate tools for devices, SaaS, identity, and support. Primo's approach is to consolidate those functions into one platform and then layer autonomous agents on top of the resulting data. That combination — a unified system of record plus agentic execution — is the core of the company's pitch to IT teams looking to automate repetitive lifecycle processes such as onboarding and offboarding.

The seed round gives Primo capital to build on its existing customer base across 10 countries and continue developing its agent-driven IT workflows. The participation of operators and founders such as Arthur Waller alongside Global Founders Capital and lead investor Headline reflects early backing for the category.

At a Glance

• Company: Primo
• Headquarters: Paris, France
• Sector: IT management platform with autonomous AI agents
• Round: Seed
• Amount: €6,900,000 EUR
• Date: September 22, 2026
• Lead Investor: Headline
• Other Investors: Arthur Waller (Pennylane), Romain Niccoli, Global Founders Capital
• Founded: 2022
• Customers: 400+ across 10 countries, including ASL Airlines and Attio