Factrika Raises ₹89 Crore Seed Round Led by Info Edge

Factrika, an Indian on-demand industrial workforce platform, has raised ₹89 crore in a Seed round led by Info Edge. The funding was announced on September 17, 2026.

What Factrika Does

Factrika connects manufacturers with verified blue-collar workers, including electricians, mechanics, and welders. The platform matches workers to shifts based on skill and availability, deploys them within about two hours, and manages attendance and payments.

Beyond matching and deployment, Factrika builds a digital work record for each worker. That record supports skill-based career progression, giving workers a portable history of their experience and giving employers a clearer view of verified capability.

Who It Serves

Factrika's client base includes Lenskart, Jubilant Foods, and Asahi India Glass. Its operations span industrial clusters such as Bhiwadi, Manesar, Bawal, Noida, and Bahadurgarh.

Company Background

Factrika was founded in 2024 by Kshitij Puri and Gaurav Asthana. The company operates from the Delhi NCR region.

The Round at a Glance

Company: Factrika
Round type: Seed
Amount: ₹89 crore
Lead investor: Info Edge
Announced: September 17, 2026
Founders: Kshitij Puri and Gaurav Asthana
Headquarters: Delhi NCR, India

Why This Matters for the Industrial Workforce Segment

The blue-collar industrial staffing market in India has historically relied on contractors, informal networks, and manual coordination. Factrika's approach combines on-demand matching with structured attendance, payment management, and a persistent digital work record.

The roughly two-hour deployment window is a notable operational claim in a segment where shift gaps can stall production lines. By tying deployment speed to verified skills, the platform aims to reduce the friction manufacturers face when filling short-notice requirements.

The digital work record component is also relevant to retention and progression. Workers gain a documented history that can support movement into higher-skill roles, while employers gain a data trail on attendance and performance.

Investor Context

Info Edge led the Seed round as the sole listed investor. The participation of a lead investor at the Seed stage provides Factrika with capital to expand its matching and deployment operations across its existing industrial clusters and potentially into new ones.

What to Watch

Expansion across additional industrial clusters beyond Bhiwadi, Manesar, Bawal, Noida, and Bahadurgarh
Growth in the verified worker base across electricians, mechanics, and welders
Adoption of the digital work record by client manufacturers for skill-based progression
Deployment speed and reliability as the platform scales

Factrika's Seed round positions it among platforms attempting to formalize industrial workforce matching in India, combining on-demand deployment with structured workforce data.