Funding news · Oct 8, 2026
Ninja Hubs Raises $125K Seed Round from Magical Startups
Ninja Hubs Closes Seed Round
Ninja Hubs, a Chilean logistics-technology startup, has raised $125,000 in seed funding. The round was backed by Magical Startups. The funding date is October 8, 2026.
Company Background
Ninja Hubs was founded in December 2023 and is based in Santiago, Chile. The company operates an all-in-one logistics platform that connects e-commerce channels and ERPs with warehouse operations and courier networks.
What the Platform Does
Ninja Hubs spans the order-to-delivery workflow through three connected layers:
- Order management (OMS): Connects e-commerce channels and ERPs into a single operational view.
- Ninja WMS: An AI-native warehouse management system for warehouse operations.
- Routing and dispatch: Tools for last-mile delivery coordination.
On the delivery side, the platform integrates with courier networks including Starken, Blue Express and Uber Direct.
The AI Angle in Warehousing
Ninja WMS uses AI agents to automate task assignment, workload balancing and order prioritization. The company targets operations that still rely on manual supervision for these functions.
Ninja Hubs estimates that this automation can cut administrative workload by up to 30%. That estimate is the company's own and applies to the warehouse operations its WMS serves.
Expansion Plans
Ninja Hubs is preparing an expansion into Mexico. The seed funding follows that stated intent, though the company has not disclosed a timeline or specific operational targets for the Mexico entry.
Acquisition Angle
For strategic acquirers, Ninja Hubs offers a compact, integrated logistics stack in a market — Chile — where e-commerce fulfillment infrastructure continues to develop. Several characteristics stand out:
- Integration breadth: The platform links e-commerce channels, ERPs, warehouse operations and courier networks in one system, reducing the number of point solutions a merchant or 3PL must stitch together.
- Courier connectivity: Existing integrations with Starken, Blue Express and Uber Direct provide last-mile reach that would take time to replicate.
- AI-native WMS: The agent-based automation layer targets a specific pain point — manual supervision in warehouse task management — with a quantified efficiency claim.
- Regional ambition: The planned Mexico expansion points to a broader Latin American opportunity beyond the Chilean home market.
Larger logistics-tech platforms, regional courier networks or ERP vendors looking to extend into fulfillment operations could view Ninja Hubs as a tuck-in acquisition with an existing product surface and early courier relationships.
What to Watch
Ninja Hubs is early-stage: founded in December 2023, now backed by a $125,000 seed round from Magical Startups. The company has not disclosed customer counts, revenue or the size of its warehouse network. Its next milestones — converting the Mexico expansion plan into operations and proving the 30% administrative workload reduction in production environments — will shape its attractiveness to acquirers.
For now, the round gives the Santiago-based startup runway to develop its AI-native WMS and prepare for cross-border expansion.