Plesh Raises €3.8M Seed to Scale Sugar-Free Chocolate Snacks

Plesh Secures €3.8M Seed Round

Plesh, a Barcelona-based foodtech company, has raised €3.8M in Seed funding. The round was led by Ibai Llanos, with Gerard Piqué participating as an investor. Both Llanos and Piqué joined the company as co-founders alongside the existing team.

What Plesh Does

Founded in 2025 by Jaume Betrian, Juan Umbert and Adria Colominas, Plesh makes chocolate snacks without added sugar. Its product line includes bars and crunchy almond bites built on a proprietary blend of plant fibres designed to deliver the sweetness and texture of sugar.

The products are gluten-free and protein-rich. They are sold through Plesh's own online shop and through more than 3,000 retail points across Spain, including Carrefour, Alcampo, Bonpreu, Ametller Origen and Cal Fruitos.

The Round at a Glance

• Company: Plesh
• Sector: Foodtech / better-for-you snacking
• Headquarters: Barcelona, Spain
• Founded: 2025
• Round type: Seed
• Amount: €3.8M
• Lead investor: Ibai Llanos
• Other investors: Gerard Piqué
• Funding date: October 5, 2026

Use of Funds

The capital is intended to drive a Spanish retail expansion and support an international push. The addition of Llanos and Piqué as co-founders brings high-profile backing to the company as it looks to widen its distribution footprint beyond its current retail network.

Why It Matters

Plesh sits at the intersection of two durable consumer trends: reduced-sugar formulations and protein-enriched snacking. Its proprietary plant-fibre blend is the core technical differentiator, allowing the company to replicate the sweetness and texture of sugar without adding it. That positioning has already earned shelf space with several major Spanish grocery chains.

With the new funding, Plesh moves from an early retail footprint in Spain toward a broader expansion plan, including international markets. The involvement of Llanos and Piqué as co-founders signals a hands-on commitment to scaling the brand rather than a purely financial investment.

Acquisition Angle

For strategic buyers and investors tracking the European better-for-you snacking space, Plesh offers a combination of proprietary formulation, an established retail presence across more than 3,000 points of sale in Spain, and a founding team now reinforced by high-profile co-founders. The Seed round provides capital to test international demand, making the company a name to watch as it scales distribution and brand awareness beyond its home market.