MoneyStack Raises $1M Seed Led by Cistern Capital for Behavioral Healthcare Financial Counseling

MoneyStack Closes $1M Seed Round

MoneyStack, a Pittsburgh, PA-based financial counseling platform built for behavioral healthcare, has raised $1,000,000 in seed funding. The round was led by Cistern Capital.

Additional participation came from Gaingels, American Heart Association's Social Impact Funds, O'Shaughnessy Ventures, and Sidecut Ventures.

What MoneyStack Does

MoneyStack operates a financial counseling platform designed specifically for the behavioral healthcare sector. The company integrates dedicated financial counselors into treatment, early-recovery, and aftercare programs under contract with behavioral health providers, state agencies, and other payers.

The platform's stated purpose is to help individuals and families stabilize the acute financial distress that can complicate treatment and recovery. MoneyStack begins its work with gambling addiction through its GamFin product suite.

The company was founded by CEO Alex De Marco.

Funding Details

• Round type: Seed
• Amount raised: $1,000,000 USD
• Announced date: September 29, 2026
• Lead investor: Cistern Capital
• Participating investors: Gaingels, American Heart Association's Social Impact Funds, O'Shaughnessy Ventures, Sidecut Ventures

Why This Round Matters

The seed round positions MoneyStack to expand its financial counseling model within behavioral healthcare, a segment where financial distress frequently intersects with treatment and recovery outcomes. By contracting directly with providers, state agencies, and payers, MoneyStack embeds financial counselors into existing care pathways rather than operating as a standalone service.

The involvement of the American Heart Association's Social Impact Funds alongside venture investors such as Cistern Capital, Gaingels, O'Shaughnessy Ventures, and Sidecut Ventures reflects a blend of impact-oriented and traditional venture backing.

The Team

MoneyStack is led by founder and CEO Alex De Marco. The company is based in Pittsburgh, Pennsylvania.

What to Watch

With fresh seed capital, MoneyStack's next steps will center on deepening its contracts with behavioral health providers, state agencies, and payers, and on extending its GamFin product suite, which addresses gambling addiction. The company's model depends on integrating financial counseling into treatment, early-recovery, and aftercare programs — a positioning that distinguishes it from general-purpose financial counseling services.

For observers tracking the intersection of behavioral healthcare and financial services, MoneyStack represents a targeted approach to a specific pain point: the financial instability that can undermine recovery. The seed round, led by Cistern Capital, gives the company capital to pursue that thesis.