Loora Raises $22M Series B Led by Union Tech Ventures

Loora Closes $22M Series B

Loora, a Tel Aviv-based AI English learning company, has raised $22 million in Series B funding. The round was led by Union Tech Ventures, with participation from Hearst Ventures, vgames, QP Ventures and Emerge.

What Loora Does

Loora offers an app that lets adults practice open-ended conversations with a generative AI tutor. The tutor provides real-time feedback and personalises instruction to each learner's level and goals. The product is priced at roughly $10 per month.

Target Market

Loora targets working professionals aged 25 to 55 who study English for career advancement. The company was founded by Roy Mor and Yonatan Levin.

Traction and Scale

The platform has attracted more than 15 million users worldwide and has logged over 200 million AI conversations. Japan is among its top ten markets.

Deal Summary

• Company: Loora
• Round: Series B
• Amount: $22,000,000
• Lead Investor: Union Tech Ventures
• Additional Investors: Hearst Ventures, vgames, QP Ventures, Emerge
• Funding Date: 16 September 2026
• Headquarters: Tel Aviv, Israel
• Founders: Roy Mor and Yonatan Levin

Why It Matters

Loora applies generative AI to conversational language learning, a category where learner engagement and speaking practice are persistent challenges. By pairing an AI tutor with real-time feedback and personalisation, the company aims to serve professionals who need English for career progression. The Series B funding follows reported adoption of more than 15 million users and 200 million AI conversations, with Japan standing out among its top ten markets.