Wictory.ai Raises Undisclosed Funding Round Backed by Lukas Mähr

Wictory.ai Raises Undisclosed Round

Wictory.ai, a Vienna-based sports technology startup, has raised a new funding round. The round is classified as undisclosed, and the amount was not made public. Lukas Mähr is listed as an investor in the round.

What the Company Does

Wictory.ai was founded in 2024 by Klaus Mueller and Markus Unterweger. Its AI platform unifies performance, recovery and nutrition data from more than 100 connected wearables. The output is aimed at coaches and elite athletes, who receive actionable insights alongside personalized training and nutrition plans.

The company sits at the intersection of wearable data aggregation and applied sports science — a segment where the value of the product depends on both the breadth of device integrations and the quality of the recommendations generated from the combined data.

US Market Push

In 2026, Wictory.ai merged with The Sports Nutrition Playbook, a US sports-nutrition practice. The company framed the merger as part of a push into the US market. The combination pairs Wictory.ai's data and AI platform with a US-based nutrition practice, giving the company a presence in the American market alongside its Vienna base.

Deal Details

• Company: Wictory.ai
• Headquarters: Vienna
• Founded: 2024
• Founders: Klaus Mueller and Markus Unterweger
• Round type: Undisclosed
• Amount: Not disclosed
• Currency: EUR
• Date: October 22, 2026
• Investor: Lukas Mähr
• Lead investor: Not disclosed

Why It Matters

The round follows the company's 2026 merger with The Sports Nutrition Playbook and supports its stated push into the US market. For observers tracking the sports technology and wearable analytics space, Wictory.ai is a young company — founded in 2024 — that has already moved to combine a multi-device data platform with a nutrition practice on another continent.

The undisclosed nature of the round means the size of the raise and the resulting ownership structure are not public. What is public is the investor participation of Lukas Mähr and the company's positioning around unified performance, recovery and nutrition data for elite athletes and their coaches.

What to Watch

• How the merged entity integrates the US sports-nutrition practice with the Vienna-based platform.
• Adoption among coaches and elite athletes as the company expands into the US market.
• Any future disclosure of funding amounts or additional investors.

Summary

Wictory.ai, founded in Vienna in 2024 by Klaus Mueller and Markus Unterweger, has raised an undisclosed funding round with Lukas Mähr as an investor. The company's AI platform consolidates performance, recovery and nutrition data from more than 100 wearables for coaches and elite athletes, and its 2026 merger with US-based The Sports Nutrition Playbook underpins its push into the American market.