Noise Raises $5.5M Seed to Scale Creator-Marketing Platform

Noise Closes $5.5M Seed Round

Noise, a St. Louis-based creator-marketing platform, has raised $5.5 million in Seed funding. The round was led by Capital Midwest Fund, with participation from Capitalize VC, M25, and Grishin Robotics.

What Noise Does

Noise lets anyone with a smartphone earn money by producing branded videos for campaigns on TikTok, Instagram, Facebook, and YouTube. Brands post briefs and budgets, while Noise handles creator training, campaign management, and per-view payouts. The model allows companies to run thousands of creators simultaneously at a fraction of traditional influencer-marketing cost.

The platform also offers an Organic-to-Ads program that turns creator posts into paid ads on Meta and TikTok.

Company Background

Noise was founded in 2025 by Diego Kafie, Stu Feldt, and Nic Weber, following their work building the mobile-game app Playbite. The platform counts 1.5 million creators.

The Funding

• Round type: Seed
• Amount: $5,500,000
• Lead investor: Capital Midwest Fund
• Additional investors: Capitalize VC, M25, Grishin Robotics
• Announced: September 16, 2026

Why It Matters

Influencer marketing has traditionally been constrained by the cost and complexity of managing individual creator relationships. Noise's approach inverts that model: rather than contracting a small number of high-profile influencers, brands can activate a large pool of everyday creators who produce content on their phones.

The per-view payout structure aligns creator compensation with campaign performance, while Noise absorbs the operational burden of training, campaign management, and payments. For brands, the pitch is reach at lower cost; for creators, it is a low-barrier way to monetize smartphone video production.

The Organic-to-Ads program extends the model beyond organic reach by converting creator content into paid advertising on Meta and TikTok, giving brands a path to amplify posts that perform.

What to Watch

With 1.5 million creators already on the platform, Noise's challenge will be maintaining campaign quality and brand safety at scale as it adds advertiser demand. The Seed round provides capital to grow both sides of the marketplace.

The founding team's prior experience with Playbite gives them a background in consumer mobile products, though creator marketing is a distinct operational challenge. The involvement of Capital Midwest Fund as lead, alongside Capitalize VC, M25, and Grishin Robotics, signals investor interest in the creator-economy infrastructure layer rather than individual talent.