Reuse raises $21M Series B to scale circular-economy trade-in across Latin America

Reuse Secures $21M Series B

Reuse, a Latin American circular-economy company, has raised a $21 million Series B round. The funding was led by At One Ventures, with participation from Dalus Capital, Endeavor Catalyst, IGNIA Partners, ALIVE Ventures, and Coppel Ventures.

What Reuse Does

Founded in 2018, Reuse buys used smartphones and computers through trade-in programs it operates for major retailers and brands, including Falabella, Coppel, Ripley, and Samsung. The company refurbishes these devices in its own labs and resells them through its own e-commerce sites and marketplaces such as Mercado Libre and Amazon.

Reuse operates across Chile, Mexico, and Peru, and is expanding into Colombia. Beyond direct trade-in programs, it offers resale-as-a-service reverse logistics for brands and retailers. The company is a certified B Corp.

Traction and Growth

Reuse roughly doubled its revenue to about US$30 million in 2025. It targets US$55 million in net revenue for 2026.

Why It Matters for Acquisition Watchers

The Series B positions Reuse as a scaled player in the Latin American circular economy, with an established network of retail and brand partners, in-house refurbishment capabilities, and a multi-country footprint. The involvement of Coppel Ventures is notable given Coppel's role as a retail partner. The round's lead, At One Ventures, focuses on companies that address environmental challenges, aligning with Reuse's circular-economy model.

For strategic acquirers and investors, Reuse offers a combination of reverse logistics infrastructure, trade-in program management, and direct resale channels across several of Latin America's largest markets. Its B Corp certification and retailer relationships may add defensibility as demand for refurbished devices continues to grow in the region.

Round Details

• Company: Reuse
• Round: Series B
• Amount: $21,000,000 USD
• Date: October 3, 2026
• Lead Investor: At One Ventures
• Participating Investors: Dalus Capital, Endeavor Catalyst, IGNIA Partners, ALIVE Ventures, Coppel Ventures
• Stage: Series B
• Sector: Circular economy, refurbished electronics, reverse logistics
• Headquarters/Region: Latin America (Chile, Mexico, Peru; expanding into Colombia)

Outlook

With fresh capital, Reuse is positioned to deepen its presence in existing markets and continue its expansion into Colombia. The company's revenue trajectory—from roughly US$30 million in 2025 to a US$55 million net revenue target for 2026—suggests it is scaling its trade-in and resale operations. As the circular economy for consumer electronics matures in Latin America, Reuse's integrated model and retail partnerships make it a company to watch for future strategic activity.