Positive Raises €106M in Debt Financing Led by CIC

Positive Secures €106M Debt Round

Positive, a sovereign European martech leader, has raised €106 million in debt financing. The round was led by CIC, with participation from Crédit Agricole, Arkea, Caisse d'Épargne Hauts de France, and Banque Populaire du Nord. The funding date is September 7, 2026.

What Positive Does

Positive empowers small and medium businesses with simple, powerful marketing solutions enhanced by advanced AI and supported by best-in-class human service. The company serves more than 45,000 loyal customers and stands for reliability, the foundation marketers need to unlock the full potential of their audiences with confidence.

Positive's ecosystem is built around key solutions designed to help businesses connect with their audiences and grow:

• User – Emailing and customer engagement platform
• Surfer – AI-powered SEO and content intelligence
• Signitic – Email signature management for organizations
• noCRM – Lead management tool
• rapidmail – Email marketing solution

Headquartered in Lille, Positive brings together more than 450 employees across Europe.

Commitment to Trustworthy Digital Solutions

Positive is committed to building trustworthy digital solutions. All data is hosted exclusively in France and Germany, ensuring full compliance with European standards (GDPR, anti-spam regulations, ISO certifications).

At Positive, technology and people go hand in hand. The teams work every day to simplify marketing practices, help businesses grow, and create meaningful connections between brands and their audiences.

Funding Details

• Round type: Debt
• Amount: €106,000,000
• Lead investor: CIC
• Participating investors: Crédit Agricole, CIC, Arkea, Caisse d'Épargne Hauts de France, Banque Populaire du Nord
• Funding date: September 7, 2026

Acquisition Perspective

This debt financing provides Positive with significant capital to support its growth and operations. As a sovereign European martech leader with a broad portfolio of solutions and a large customer base, Positive is well-positioned for long-term growth. The involvement of multiple major financial institutions underscores confidence in the company's business model and its ability to generate sustainable returns.

For acquirers or investors in the martech space, Positive represents a scaled European platform with a diversified product suite, strong compliance posture, and a clear focus on SMB marketing needs. The debt raise may enable further product development, acquisitions, or market expansion, making it a notable player to watch in the European martech landscape.

About Positive

Positive: European roots. Proven reliability. Built for long-term growth.