Thri5

Thri5 builds an AI execution layer for retail: an AI-powered operating system that bridges the gap between a retailer's central strategy and ground-level execution. The platform monitors sales, margin and inventory data, uses agentic AI to surface exceptions and opportunities, and routes prioritized actions across store, distribution-centre and head-office teams. Founded in 2024 in Toronto by Jeremy Pee (formerly Chief Digital and Technology Officer at Marks & Spencer) and Herman Paek (formerly CEO of Kijiji Canada), it completed a nine-week pilot with Wild Fork Foods that delivered a 3% sales increase and a subsequent US-wide rollout.

  • B2B
  • Seed
  • AI/ML
  • Retailtech
  • Software & Internet

1

Round

1

Industry

4

Tags

Sep 21, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Sep 21, 2026

    $5.4M

    Seed

    • Mistral Venture Partners
    • MaRS Investment Accelerator Fund
    • Whitecap Venture Partners
    • N49P
    • Amar Varma
    • Farhan Thawar

    Article coming soon.

Pricing

Research Thri5 — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

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