Sprout Family

Sprout Family is Canada's first integrated family-benefits platform, a digital health and benefits service that supports employees through fertility, surrogacy, adoption, pregnancy, postpartum, parental leave and the return to work, while giving HR teams the tools to manage it all in one place. Founded in 2023 by CEO Jackie Hanson and COO Suzanne Mason, the Toronto-based company helps employers include comprehensive family-building benefits in their health plans and works with insurers, advisors and employers across Canada.

  • Seed
  • Digital Health
  • Employee Benefits
  • Healthtech
  • Healthcare & Life Sciences

1

Round

1

Industry

4

Tags

Oct 15, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Oct 15, 2026

    CAD 3.6M

    Seed

    Led by BDC Capital’s Thrive Venture Fund

    • StandUp Ventures
    • MaRS Investment Accelerator Fund
    • BDC Capital’s Thrive Venture Fund
    • The51
    • Accelia Capital

    Article coming soon.

Pricing

Research Sprout Family — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

Act on this raise

See if Sprout Family is moving on AI

Funding is the starting point. VeilStrat shows whether capital is showing up as hiring, tools, and web activity you can sell into.

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