Salty is an AI-native personal insurance platform built for households with car payments: drivers connect their existing auto policy once, and Salty continuously re-shops coverage across a panel of 20+ regional and national carriers at every renewal, monitors rates and advocates on claims. The service is free to drivers and distributed through auto-finance partners including OpenRoad Lending, Tresl, RateGenius and AutoPay, with policies placed through its licensed subsidiary Embedded Insurance Agency LLC. Headquartered in Park City, Utah and led by CEO James Hall, the team previously built embedded-insurance platform Salty Dot, acquired by CDK Global in 2021.
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Sep 22, 2026
Latest raise
Funding activity · 1 round
Sep 22, 2026
$4M
Seed
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