Pro Shop is a US media, entertainment and commerce company that connects golf with mainstream culture. Founded in 2023 by media executives including Chad Mumm and Joe Purzycki, it operates a portfolio spanning Pro Shop Studios (producer of Netflix's Full Swing and co-producer of Happy Gilmore 2), digital brand Skratch, the GolfWRX community, lifestyle and commerce brand Sugarloaf Social Club, and Paige Co., a joint venture with creator Paige Spiranac. Its brands monetize through advertising, branded content, commerce and live events such as the PGA Tour's Creator Classic and the revived Skins Game on Prime Video.
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Oct 5, 2026
Latest raise
Funding activity · 1 round
Oct 5, 2026
$24M
Series B
Led by Arthur M. Blank Sports and Entertainment
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