Primero is a Mexico City-based startup building AI infrastructure for Latin America's largest enterprises. Its platform, Primia, connects fragmented legacy systems -- ERPs, CRMs, and finance platforms -- into a shared enterprise ontology so AI agents can execute governed, auditable operational workflows. The company already works with organizations including Kimberly-Clark de México, Terpel, SmartFit, and Mexico City's economic development secretariat, and is backed by Kaszek and General Catalyst.
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Aug 25, 2026
Latest raise
Funding activity · 1 round
Aug 25, 2026
$12M
Seed
Led by Kaszek
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