PRIMA is a Miami-based hospitality booking platform that turns word-of-mouth referrals into a trackable marketplace. It connects restaurants, bars, clubs and hotels with the concierges, advisors and creators whose recommendations drive real bookings: venues pay a per-cover fee only when a guest is seated, and referrers earn on the spending they generate. Founded in 2024 by serial entrepreneur Alex Zhardanovsky, previously co-founder of performance-ad network AzoogleAds, PRIMA is live in cities including Miami, New York, London, Paris and Barcelona.
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Sep 4, 2026
Latest raise
Funding activity · 1 round
Sep 4, 2026
$5M
Seed
Prima Secures $5M Seed Round Prima, a Miami based hospitality booking platform, has raised $5 million in Seed funding. The round was announced on September 4,…
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