PlannerPal

PlannerPal is a UK-based AI workflow platform for financial advice and wealth management firms. It connects client conversations, documents and CRM data to automate administrative work such as capturing meetings, producing documentation and updating core systems, integrating with platforms including Iress Xplan, Intelliflo, Curo and Plannr, and is now building a client intelligence layer on top of that data. More than 250 UK advice firms use the platform, including Canaccord Wealth, ValidPath and Amber River, and it has recently expanded into the UK mortgage market; the company is led by CEO and co-founder Mark Whitcroft.

  • Platform
  • Seed
  • AI/ML
  • Mortgage
  • Wealth Management
  • Financial Services

1

Round

1

Industry

5

Tags

Oct 7, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Oct 7, 2026

    GBP 4.3M

    Seed

    Led by Mercia Ventures

    • Ada Ventures
    • Mercia Ventures

    Article coming soon.

Pricing

Research PlannerPal — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

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