Obsero is a London-based AI search intelligence platform and consultancy that helps brands understand and improve how they appear in AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews. Its Generative Engine Optimisation (GEO) offering pairs a proprietary prompt-tracking platform with a senior consultancy team, and in its first year the company analysed more than 10 million AI-generated answers for clients including Zopa, Pepperstone and Zoopla. Founded in 2025 by former IG Group executives Mike Logue and Andy Francos, it is backed by SFC Capital.
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Oct 13, 2026
Latest raise
Funding activity · 1 round
Oct 13, 2026
EUR 1M
Seed
Led by SFC Capital
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