Nudge

Nudge, formerly the rewards app BeBetta and operated by iSocial Sports Private Limited, is a Bengaluru-based rewards-led commerce and consumer intelligence platform. Consumers scan purchase receipts across grocery, retail, dining, pharmacy and online shopping to earn coins redeemable with 500-plus brand partners, while brands receive structured, item-level purchase insights across online and offline channels. The company reports more than 3.3 million monthly active users and a presence in over 200 Indian cities.

  • B2C
  • Seed
  • AI/ML
  • Consumer Software
  • E-commerce
  • Consumer Goods & Retail

1

Round

1

Industry

5

Tags

Sep 29, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Sep 29, 2026

    $-1

    Seed

    Led by Adani Family Office

    • Jhaveri Credits and Capital Limited
    • Adani Family Office

    Article coming soon.

Pricing

Research Nudge — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

Act on this raise

See if Nudge is moving on AI

Funding is the starting point. VeilStrat shows whether capital is showing up as hiring, tools, and web activity you can sell into.

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