Neato is a second-party (2P) e-commerce operator headquartered in Las Vegas that acts as the exclusive online retailer for consumer brands across Amazon and other marketplaces. Rather than billing agency fees, it purchases inventory outright and runs the full retail stack, including listings, pricing, advertising, creative, logistics, brand protection, and analytics, so partner brands transfer channel and inventory risk to a single operator. Founded in 2018 by Anthony Connelly and Spencer Jacobs, the company works with upper-middle-market to pre-enterprise CPG brands in pet, grocery, beauty, supplements, hard goods, and personal care, and has grown to operate in ten countries with a top-500 Amazon storefront.
1
Round
4
Tags
Apr 14, 2026
Latest raise
Funding activity · 1 round
Apr 14, 2026
$25M
Series A
Led by Advantage Capital
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