MAGIC AI is a London-based fitness technology company that builds a wall-mounted smart mirror delivering interactive home workouts. Its proprietary ReflectAI computer-vision technology tracks movement, corrects form and counts repetitions in real time, projecting hologram-style coaching from trainers that include athletes such as Sir Alastair Cook and Jesse Lingard. Co-founded by CEO Varun Bhanot, the company was named one of TIME magazine's best inventions of 2024, won a King's Award for Enterprise for Innovation in 2026, and has raised roughly $20M in total funding.
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Sep 23, 2026
Latest raise
Funding activity · 1 round
Sep 23, 2026
$11M
Series B
Led by IW Capital
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