Lucra operates a B2B white-label SDK that lets consumer brands embed peer-to-peer tournaments and cash-or-credit competitions inside their own apps and venues, turning loyalty programs into interactive esports-style events. The platform handles compliance, payments, fraud prevention, and settlement so partners like Five Iron Golf, Puttshack, Dave & Buster's, Chess Kings, and TouchTunes can run low-to-no-stakes competitions without building the gaming stack themselves. Founded in 2022 and led by CEO Dylan Robbins, Lucra is on pace to surpass 1 million unique tournament signups in 2026.
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Apr 22, 2026
Latest raise
Funding activity · 1 round
Apr 22, 2026
$20M
Series B
Led by ARK Invest
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