Kevel is a Durham, North Carolina-based advertising technology company providing API-based ad serving and decisioning infrastructure through its Retail Media Cloud platform, which retailers, marketplaces and travel companies use to launch and operate their own commerce media networks. Founded in 2010 as Adzerk by CEO James Avery, it has pivoted from open web ad serving to retail media and today powers more than 100 commerce media networks, including Tesco and Home Depot. The platform spans ad serving, customer data and audience tools, and machine learning optimization, and Kevel collaborates with Dunnhumby on the Dunnhumby Network Alliance, an aggregator that lets brands buy across Tesco, John Lewis and Kingfisher retail media in one place.
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Oct 21, 2026
Latest raise
Funding activity · 1 round
Oct 21, 2026
$52M
Series C+
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