GoWish

GoWish is a Copenhagen-based digital wishlist and gift-registry app used by more than 18 million people to create, share, and reserve wishes across brands and retailers. Originally launched in 2015 as Ønskeskyen before being rebuilt into a commerce business in 2020, the company now runs a large affiliate and brand-partnership network and a commerce-media unit, Wish Signals, that packages wishlist activity as purchase-intent data for retail partners.

Series A
Consumer Software
E-commerce
Consumer Goods & Retail

Round

Industry

Raise timeline

Aug 24, 2026
DKK 100M
Series A
- Weco
- Mads Ditlevsen
GoWish Secures DKK 100M Series A to Expand Wishlist Commerce Platform
GoWish, a Copenhagen-based digital wishlist and gift-registry app, has raised DKK 100 million in a Series A funding round. The investment was announced on August 24, 2026, with participation from Weco and Mads Ditlevsen. The lead investor was not disclosed.

What GoWish Does

GoWish allows users to create, share, and reserve wishes across brands and retailers. The platform is used by more than 18 million people. Originally launched in 2015 as Ønskeskyen, the company was rebuilt into a commerce business in 2020. Today, GoWish operates a large affiliate and brand-partnership network, as well as a commerce-media unit called Wish Signals, which packages wishlist activity as purchase-intent data for retail partners.

Funding Details

The Series A round will support GoWish's continued expansion of its commerce and media capabilities. The company aims to strengthen its position as a leading wishlist platform and enhance its data-driven offerings for retailers.

About the Investors

Weco and Mads Ditlevsen participated in the round. Their investment underscores confidence in GoWish's business model and growth potential.

Outlook

With this new capital, GoWish plans to further develop its platform, expand its network, and deliver more value to both users and retail partners through its unique wishlist data insights.