Fruga is a Manchester-based InsurTech providing retention and engagement infrastructure for insurers, built on open banking. Policyholders link a bank account or card to their policy and earn insurance credits on everyday spending with partner brands in travel, groceries and high-street retail, applied as discounts at renewal, while insurers can embed the technology under their own brand for year-round engagement; comparison site Money Expert already uses the platform. Founded in 2024 by Ross McCarthy and Asaf Rozin, Fruga was bootstrapped until raising this round.
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Oct 15, 2026
Latest raise
Funding activity · 1 round
Oct 15, 2026
GBP 1M
Seed
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