eComID is a Stockholm-based startup that provides a cross-brand Shopping Passport enabling AI agents and retailers to personalize the pre-purchase journey using consented shopper data such as sizing and style preferences. Founded in 2023 by Oscar Rundqvist and a team of H&M alumni, it partners with more than 60 fashion brands including COS and Axel Arigato, reaching roughly 20 million shoppers a month while reducing product returns.
1
Round
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Tags
Aug 25, 2026
Latest raise
Funding activity · 1 round
Aug 25, 2026
$17M
Seed
Led by Systemiq Capital
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Pricing
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