Different

Different is a San Francisco-based AI company whose marketing system runs end-to-end demand generation for lean B2B marketing teams. The platform plans campaigns, creates and launches ads, emails and landing pages, and delivers answer engine optimization (AEO), learning from a shared memory of each customer's strategy, brand and results so spend shifts toward what works. It was founded by ThoughtSpot and Nutanix co-founder Ajeet Singh together with Abhishek Pani and Abhinav Yajurvedi, and its stated aim is to give a marketing team of five the capacity of fifty.

  • B2B
  • Seed
  • AI/ML
  • Marketing Services
  • Martech
  • Marketing & Advertising

1

Round

1

Industry

5

Tags

Oct 20, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Oct 20, 2026

    $48M

    Seed

    Led by General Catalyst

    • Lightspeed Venture Partners
    • General Catalyst
    • Together Fund
    • MXV Capital
    • Haystack Ventures
    • Firebolt Ventures

    Article coming soon.

Pricing

Research Different — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

Act on this raise

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