Baba

Medicare- and Medicare Advantage-covered patient advocacy platform that supports older adults and caregivers across their healthcare journeys with dedicated human advocates, AI companion, and partnerships with providers.

  • Platform
  • AI/ML
  • Digital Health
  • Healthtech
  • Senior Care
  • Healthcare & Life Sciences

1

Round

1

Industry

5

Tags

Oct 20, 2026

Latest raise

Funding activity · 1 round

Raise timeline

  1. Oct 20, 2026

    $40M

    Series A

    Led by FirstMark Capital

    • Valtruis
    • Ground Up Ventures
    • General Catalyst
    • FirstMark Capital
    • Genius Ventures
    • CVS Health Ventures

    Article coming soon.

Pricing

Research Baba — then scale the playbook

Public hubs orient you on the raise. Paid plans unlock live AI adoption signals across your market.

Enterprise

Custom pricing for unlimited scale. Let's talk.

Contact sales

Growth plan

For individuals and small teams getting started with AI buyer intelligence.

$149

/month

Get started

Features

  • Access to core AI adoption signals
  • 3–5 curated slices per week
  • 30–60 companies / week
  • AI Adoption Score
  • Deal-ready insights (why + pitch angle)
  • Basic filters (recency, slice, score)
  • CSV export
Most popular

Pro plan

For outbound teams and agencies that need more coverage and faster signal cadence.

$249

/month

Get started

Features

  • Everything in Growth, plus:
  • Full access to all slices
  • 60–120 companies / week
  • Higher-frequency signal updates
  • Priority / early signals (before Growth)
  • Advanced filters (industry, size, use case)
  • Deeper company insights
  • Faster export + bulk workflows

Act on this raise

See if Baba is moving on AI

Funding is the starting point. VeilStrat shows whether capital is showing up as hiring, tools, and web activity you can sell into.

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