launch-go-to-market_skill

Overview

This skill helps solo and bootstrapped founders plan and execute a high-impact product launch with zero budget and little to no audience. It guides you through a 4–6 week pre-launch, coordinated launch week (including Product Hunt playbooks), beta programs, pricing tactics, and a 30-day post-launch momentum plan. Use it to convert a small waitlist into early advocates and identify repeatable acquisition channels.

How this skill works

I walk you through a step-by-step launch campaign: build a waitlist, seed an audience, prepare launch assets, coordinate multi-channel launch timing, and run post-launch follow-up. For Product Hunt launches I provide timing, asset checklists, hunter guidance, and hour-by-hour day-of actions. For non-Product-Hunt launches I provide a launch-week timeline and prioritized channel playbook. I also prescribe beta program design and launch pricing strategies to maximize early conversions.

When to use it

• You need to get your first 100+ users or early feedback
• You’re preparing for Product Hunt and want a repeatable playbook
• You want to build and warm a waitlist before going public
• You’re running a beta and want to turn testers into advocates
• You need a 30-day plan to sustain momentum after launch

Best practices

• Start building an audience 4–6 weeks before launch; a small warm list beats no list
• Coordinate all channels to peak on launch day rather than staggering activity
• Prioritize comments and genuine engagement over raw upvotes or vanity metrics
• Treat beta users as partners: ask specific questions, give direct access, and showcase changes
• Pick one pricing incentive for launch (discount, extended trial, or early-adopter tier) and avoid stacking offers

Example use cases

• Create a waitlist landing page with share-to-move-up mechanic and weekly updates
• Prepare Product Hunt assets and schedule a midnight PT launch with 20+ committed supporters
• Run a 2–4 week beta of 10–50 users, collect prioritized feedback, and convert with an early-adopter discount
• Execute a coordinated launch week across Twitter/X, LinkedIn, Indie Hackers and your email list
• Follow a 30-day post-launch plan: ship one requested feature, publish learnings, and scale the winning channel