customer-research-personas_skill

Overview

This skill helps you understand customers, create behavioral personas, run effective user interviews, and apply the Jobs-to-be-Done (JTBD) framework to drive product decisions. I focus on observable behaviors, real workflows, and actionable insights that change roadmaps, messaging, and onboarding. Use it to convert qualitative research into prioritized product work.

How this skill works

I guide you to recruit by behavior, run focused interviews, and extract JTBD statements and behavioral personas. After interviews I synthesize common patterns, pain intensity, exact quotes, and willingness-to-pay, then map those findings to features, messaging, onboarding, and pricing. Deliverables include a tailored interview guide, one-page behavioral personas, and a prioritized list of product implications.

When to use it

• Before building or redesigning a feature to validate user needs
• When you need clear personas that drive product decisions (behavioral, not demographic)
• To prepare and run user interviews that reveal real workflows and frustrations
• When prioritizing roadmap items, messaging, or pricing by customer job
• To test willingness-to-pay and identify adoption barriers

Best practices

• Recruit participants by behavior and recent experience, not age or title
• Run 5–8 interviews per persona segment; five reveal most usability issues
• Ask for concrete recent examples: "Walk me through the last time you…"
• Capture exact quotes and rate pain intensity (annoying vs. urgent)
• Turn findings into concrete product actions: feature map, onboarding flows, and messaging

Example use cases

• Create a behavioral persona for new user onboarding and redesign the first-run experience
• Use JTBD interviews to discover why trial-to-paid conversion is low
• Prioritize features by mapping persona pains to product solutions and expected impact
• Write marketing copy using customers’ exact language from interviews
• Assess willingness-to-pay and design tiered pricing aligned to persona value